During the pre-Internet days, a generation of kids grew up honing their imaginative skills through action figures and other traditional toys. You may have thought about the demise of the toy industry after the explosion of LAN and online games but the resurgence of character toys popularity proved you wrong. In fact almost every year, there are certain types of toys that become instant hits in the toy-buying market.
Well, you really do not have to analyze market statistics to be aware of this annual phenomenon. All you need is to take a look at your child's growing collection of animated flick-inspired action-figures in his or her bedroom. How many times have your kids begged you to buy certain meal-combos from popular fast food chains? You also know very well that it is not that 100% juicy beef on the burgers that they are after. They want something that would last longer than that. If those happy meal combos or whatever you call them these days promise to satisfy their cravings, character toys help kids fuel their imagination.
The popularity of specific toy collections owe it on clever marketing campaigns in the form of cartoon shows, animated films, DVD collections, sponsorships, tie-ups and many other types of promotional techniques. As a matter of fact, there are certain toys that become highly popular every year due to the latest animated films featuring various characters. To kids, it is all about their familiarity with these action-figures. They tend to patronize characters that they can relate to. Young girls love Barbie Dolls not only because they are cute. They fantasize that the dolls themselves are the extension of their personalities. The makers of Barbie dolls knew this very well this is the reason why they even launched a cartoon TV series featuring their toys.
Nowadays, adults have been used to the dizzying phase that some fast food companies change their ads. These ads feature character toys that are in season. For kids, the desire to own these toys while enjoying a delicious meal or drinking certain beverages is everything. We may knot our brows sometimes because we feel that their desire to own certain stuff is getting out of hand. However, it is not healthy to deny them their right as kids to hone their creativity and imaginative skills through toys. In the age of various digitally-enhanced diversions, traditional character toys are still very much significant.
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