It all started in 1963 when Stan Weston, a toy and licensing agent for the girls because of the success of the Barbie doll. He came up with a concept that the boys could be marketed a line of Barbie-like with a military theme. Don Levine, creative director of Hasbro was then launched the idea and approved. Mr. Levine was also the name of the line, from the 1945 film "The Story of GI Joe," inspired.
The first line of GI Joe was created 1964. Had same scale as Barbie dolls, 12 inches, and there were originally four figures, one for each branch of the armed forces.
In the following years saw some changes in the GI Joe theme of war, re-launched as "The Adventures of GI Joe," and later as the "Adventure Team" to try to bind away from the war with the theme of the Vietnam War. The original line of 12 inch GI Joe in 1976 ended in America.
A Real American Hero (1982)
GIJoe > Action figures have been re-launched successfully in 1982 when Hasbro figures produced on a line of smaller figures to try to compete with the popular Star Wars action. Deciding on a smaller scale, to go with can be a variety vehicles and play sets produce Hasbro to increase the excitement of the line with young people.
The line was canceled minor 1994th Some of the figures were published in 1998, the exclusive> Toys "R" Us, to commemorate the 15th Anniversary of the Line 3 by 4.3 inches.
Th return of 3 4.3-inch GI Joe
It did not take long line for a few years to see the little figures made a comeback on the shelves. In 2000, Hasbro released a selection of characters and vehicles, which lasted until 2002 and sold two packages. In 2002, the line is now called "GI Joe vs. Cobra" and any collection of2002 to 2005, centered around a theme. According to the Basic Edition of "GI Joe vs. Cobra Spy Troops" was, and then later the "Valor vs. Venom" theme.
After a brief interruption in 2005, when Hasbro issued a different type of GI Joe Action Figures (6 Sigma, an inch action figure-8), the 3 3 / 4 figure is back in the form of A-to-consumer direct was subsequently made available in retail because of the success with collectors.
25.Anniversary
2007 was the year of the 25th Anniversary of "A Real American Hero" line. To commemorate the event, Hasbro released another collection of sculptures, figurines new character based on original sketches of many of the most popular. The new numbers will replace the traditional O-ring "life" with a function oscillating sine and a lot more points of articulation increased.
This new line has been a complete success, and what should be only 2Collectors set of 5 numbers each, for a full-line running in 2008.
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